What is Link Popularity|
Link popularity is a familiar phrase to many Webmasters & SEO specialists. Essentially, link popularity is an "estimate" of how popular a website is based on the number of "incoming links" it has from other websites. Link popularity is an example of "off page criteria" to determine the quality of a website and its content. In theory, "off page criteria" incorporates objectivity to search engine rankings of websites.
Link popularity plays an important role in the visibility of a website within search engine results pages (SERPs). Several major search engines require at least a few incoming links (backlinks) to a website, otherwise it may get dropped from the index or at least get "buried pretty deep" in the SERPs. SEO TIP! Read our latest natural text linking strategy article; or if you want to learn about PPC and related advertising campaigns click here!
Major search engines such as Bing, Yahoo! & Google use special text link and anchor text analysis systems to rank websites and individual website pages. "Backlinks" from other websites help define another website's reputation on the Internet. The essence of link popularity is that high quality and "important" websites will attract many more backlinks than will "less important" or low quality websites.
Link popularity "theory" assumes that all incoming links are not equal. For example: Inbound (incoming) links from a major web directory or an "authority website" carry more weight than an inbound link from a brand new (unproven) website. In other words, the quality of incoming links is significantly more important than the quantity of incoming links to a website.
Should I use paid links and link exchanges to improve my SEO? Google is very clear on what they believe! Be honest, be relevant and refrain from PR and SERP manipulation. Consider consulting with a professional when planning this phase of your SEO strategy.
Like you might expect, relevant "backlinks" from related topic areas are best. For example: a law firm seeking to improve it's search engine ranking efforts might want to seek out an attorney link building services SEO company. SEO TIP! "Google.com Places" for business is free! Sign up for Google Places here > Google Places.
Relevant, useful and related content SEO (search engine optimization) link building remains a "best practice" for many of the best websites doing business online.
In Development: Link Popularity Checker, Link Popularity FAQ, SEO Tools & Resources, Incoming Backlinks Tools & More!
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